LinkedIn Profile Writing Services for Business
LinkedIn offers unparalleled opportunities for Australian businesses
With millions of companies across Australia leveraging LinkedIn’s CRM and marketing capabilities, it makes perfect sense to capitalise on reaching over 15 million Australian LinkedIn users. At mylinked, we assist businesses and clients in creating impactful content for distribution, writing insightful news articles, promoting brands, and optimizing their LinkedIn Business Page. We take the heavy lifting off your hands so you can focus on what you do best.
- Company Profiling
- Business Develoment & Marketing
- Content Development
- Profile Optimisation
- Recruitment & Job Advertising
- Special Events Promotion
Building Company Profiles That Get Noticed
Your company profile or business page is often the first impression potential clients, partners, and employees have of your business. A well-crafted LinkedIn business page showcases your brand’s values, achievements, and vision, setting the tone for all future interactions. Interestingly, many businesses overlook basics such as writing an informative “About Us” or “Company Profile” section.
While this may seem like an easy fix, there’s significant opportunity to boost your profile rank and create a more compelling brand presence. We articulate your company’s vision and goals, building a narrative that resonates with your audience and inspires confidence in your brand. We take the time to understand your company’s unique value proposition, culture, and market positioning.
Our preferred method is to create content that leverages the STAR model, which focuses on building content that is results-driven and/or technically specific in nature. We also ensure that each LinkedIn profile is properly keyworded to align with recruiter and headhunter search algorithms, as well as with the algorithms used by the LinkedIn content model.
Over the years, we have seen our clients enjoy rapid profile view improvements, with some clients recording jumps of over 300-400%. Other clients have enjoyed more moderate returns, but the views they are receiving have been much more targeted.
Content for Distribution
High-quality content enhances your brand’s visibility, establishes authority, and engages your audience. Content can be published across various channels on the LinkedIn platform, from updating company news pages to public announcements, product launches, and general marketing. Regular blog posts keep your audience engaged with relevant and interesting content that reflects your brand’s voice and values.
Launch new products with impact
We craft content that makes a strong impression during product launches. Generate excitement, engage your target audience, and drive initial sales with impactful messaging and targeted promotions.
Grow B2B sales pipelines and leads
Let us hep you develop and execute LinkedIn strategies to attract and nurture high-quality leads, enhancing your B2B sales pipelines. Focus on generating valuable connections that convert into long-term business relationships.
Target specific industries and decision-makers
Create tailored LinkedIn content to precisely reach and engage with specific industries and key decision-makers. Position your business as a top choice by addressing their unique needs and interests.
Showcase your brand across multiple niches
Utilise LinkedIn to effectively present your brand across various industry niches. Craft diverse content that highlights your expertise and appeals to different audiences, broadening your market reach.
Building New Business Contacts
Leverage LinkedIn to strategically build and expand your network of business contacts. Focus on creating meaningful connections that foster collaboration, partnership opportunities, and growth.
Build and distribute White Papers and Case Studies
Develop and share white papers and case studies on LinkedIn to demonstrate your industry expertise. Provide valuable insights and evidence of success to attract and engage your target audience.
Building New Business Contacts
LinkedIn’s networking capabilities allow businesses to quickly and effectively gain new contacts and business leads. We can help you leverage LinkedIn’s vast network to connect with potential clients, partners, and influencers. Whilst your Linkedin Company Page is static, by implementing a weekly or monthly growth management plan, you can capitalise on the opportunities LinkedIn offers to build your market and sustain regular growth. We also create tailored content for BDMs to engage prospects, nurture leads, and close deals.
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Interact with Your Audience
LinkedIn audiences are often very active. We can help transform your interactions with them. Respond promptly to comments and feedback to foster genuine relationships and build trust. Elevate engagement by asking insightful questions, running interactive polls, and encouraging users to share their experiences. This approach not only amplifies engagement but also provides valuable insights into your audience, enabling you to tailor your strategy more effectively.
LinkedIn Recruiter
LinkedIn is an excellent platform for attracting high-quality staff. Options include LinkedIn’s proprietary job advertising platform and its back-end recruitment module.
We have significant expertise in both areas, managing 360° campaigns from writing and distributing job ads to screening candidates.
With our HR and recruitment expertise, we can also run headhunting and search campaigns to identify potential candidates.
By ensuring your company profile and content are regularly maintained and up-to-date, you will also attract passive jobseekers interested in your company’s activities in the market.
How The Process Works
We’re on a mission to get our clients to All-Star status on LinkedIn. This is a game-changer, resulting in 200-300% more profile views and new connections. Your LinkedIn profile is more than a online CV – it’s a tool to take your career to the next level. Investing in a professional LinkedIn profile writer is an investment in your future.
Consultation:
We start with a friendly, no-obligation conversation to understand your business, goals, and current online presence. This initial discussion helps us get a clear picture of your needs and how we can assist you.
Consultation & Needs Analysis:
We the delve deeper into a comprehensive consultation where we analyse your existing LinkedIn profile, branding, and content strategy. We identify areas for improvement and discuss your target audience, business objectives, and key messages you want to convey.
Preparing a Custom Plan:
Based on our analysis, we develop a tailored plan designed to enhance your LinkedIn presence. This plan includes specific recommendations for content creation, branding strategies, and profile optimization. We ensure the plan aligns with your business goals and industry best practices.
Trusted Partnership:
Once the plan is approved, we move forward as your trusted partner. We will undertake ongoing reviews as well as analysis of results, and provide detailed insights into campaign success as well as lessons learned. The reporting is 100% transparent
FAQs - LinkedIn Profile Writing Services
What types of businesses do you work with?
We specialise in supporting small to medium-sized businesses (SMBs) across various industries, as well as working with senior level Marketers. Whether you’re a startup, a growing company, or an established business, we tailor our services to meet your specific needs.
Are you in Australia?
Yes, we are 100% based in Australia.
What results can I expect?
Our clients typically see enhanced visibility, improved engagement, and a more professional and appealing LinkedIn presence. While results can vary, our strategies are designed to help you connect with your target audience, increase brand awareness, and achieve your business goals. We also provide up-to-date reports and analysis so you can assess the return on investment (ROI).
Do you offer ongoing support?
Yes, we provide continuous support to ensure your LinkedIn strategy remains effective. This includes regular updates, content creation, and strategic adjustments based on performance metrics and industry trends.
Can you help with LinkedIn advertising?
Yes, we can assist with LinkedIn advertising by developing targeted ad campaigns that align with your business objectives. Our goal is to help you maximize your ROI and reach the right audience.
How do you measure success?
We measure success through a combination of metrics, including profile views, connection requests, engagement rates, and lead generation. LinkedIn also offers a number of reports that we can quickly download and review directly with you.
Is there a minimum commitment period?
While there’s no strict minimum commitment period, we recommend a minimum engagement of three months to see substantial results. This allows us to effectively implement strategies and make necessary adjustments for optimal performance.
What if I’m not sure what my LinkedIn needs are?
That’s where our initial discussion and consultation come in. We’ll help you identify your needs and opportunities for improvement, even if you’re not entirely sure what they are.
How do I get started?
Getting started is easy! Simply contact us to schedule an initial discussion. We’ll take it from there, guiding you through each step of the process to ensure your LinkedIn presence is optimized for success.
LinkedIn Profile Writing
Obligation Free Quote
If you are needing to take your career to the next level, or need to stand out in a competitive market, our LinkedIn Profile Writing Services can help you.